Experienced traders have become increasingly sophisticated, demanding thousands of tradable markets from all asset classes, custom indicators, and trading robots, multi-timeframe Intermarket analysis and many different trading methods. At the same time, newcomers are constantly entering the markets, taking their first steps. That creates the need for platforms that feature a combination of unparalleled depth with simplicity, accessibility, and ease of use.

cTrader is a platform that was built to prioritise trading experience above all. The motto “traders first” encapsulates their mission of developing a robust platform that builds client loyalty. At the same time, TopFX is committed to offering reliable liquidity solutions and an uninterrupted price stream without downtime, rejects or slippages. Choosing cTrader as the platform to include in our All-in-One solution for brokers, seems natural and justified since we both aim.

Entering the CFDs industry as a broker isn’t an easy task. Most startups encounter multiple obstacles when trying to take a piece of the industry pie and establish their reputation as a trusted brand.

TopFX has recently attended the TES Affiliate conference in Prague, an excellent networking event for affiliates and professionals from the financial and other industries. Our attendance was in line with our objective to help startups enter the eFX and CFDs industry, even if they have no prior experience of running a brokerage.

Making mistakes is an inevitable part of any learning process. In my experience, initially as a Head of Product Development of cTrader and later as the CEO of TopFX, I’ve seen many startups succeed and many fail. TopFX is a Prime Brokerage which specializes in offering technology and business solutions to other brokerage firms. Drawing from this experience, I have decided to share with you the patterns that might lead new brokers to success or failure.